Over the weekend, Topix reinvented itself. The initial verdict from me is very positive, the home page is nice and clean, inviting you to input your zip code and get your local news. What’s really interesting to me though is the process by which Topix rebuilt itself.
Rich Skrenta, CEO of Topix, blogged about it Sunday. Without hesitation, I would love to work for/with someone like him. The fact he is transparent about it is just awesome to me. The content of the post though is even better. Looking at the strengths of your current product and building around them is smart and the right way to go. Doing so in six months is amazing especially when you already have a ‘successful’ product.
I’m sure there were plenty of folks who didn’t want to make any changes. I can hear their voices now, why mess with something that works? If you do this, you’ll turn off the existing users. We don’t have enough resources to make these changes. You can go on and on with excuses until you eventually either succumb to them or move beyond them and actually get things moving.
It is the ability to keep going in the face of your current situation, either positive or negative, that separates people and companies from one another. If you can’t keep moving forward (I couldn’t resist), then you will be passed by and become increasingly irrelevant and to me, that is a fate much worse than failure.
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