Some interesting ideas in the redesign of the Telegraph’s site.

The best to me is the understanding of the article as homepage.

It’s a logical progression that boosts views and keeps the user engaged for longer, and is part of what the team behind the Telegraph redesign refer to as ‘the concept of the article as the homepage’.

This shows an awareness that the homepage is no longer the main point of entry – around half of the site’s traffic comes through aggregators. Putting as much effort into the design and accessibiilty of every page of your site, as most publications put into their homepage, could well be a winning strategy for both traffic and engagement.

In the age of Googe, people aren’t going to your homepage directly and then drilling down. Instead, they search, they find the link and go from there. If you don’t have anything compelling on the article page that would give them more places to go, you’ll lose them. But if you do, you might gain additional visits and longer user engagement with the site.