I’m intrigued by this new partnership between the New York Times and LinkedIn.

LinkedIn will power the NYTimes.com customized headline feature with the five latest Times articles relevant to LinkedIn members based on non-personally identifiable attributes. For example, LinkedIn members who work in the energy sector will have the option to get relevant, targeted Times stories that cover the energy business.

The interesting thing is the personalization aspect. There is shared data between the two which allows specific headlines to be shown. I do think that personalization could be a great way for newspapers to bubble new and interesting content to users. Something like that would bring people back again and again.

• BROWSE / IN TIMELINE
• « Pressflip and Sour Grapes
• » Telegraph.co.uk redesign

• BROWSE / IN LATimes Newspapers
• « Molten Data and NPR
• » Telegraph.co.uk redesign