Lots of people are talking about Ask’s launch of their new search interface and new algorithm. It is a different way to search and so far, I’m very impressed by it. I’m not going to rehash all the new features as any of the above links can do that. Instead, I thin it is awesome that Ask continues to innovate and try new things. Honestly, I believe they are the most innovative search company right now, not counting the various vertical engines.

It’s true that they are somewhat forgotten by many end users based on recent usage numbers but that hasn’t caused them to go into their shell, lamenting that fact. Instead, they put out things like AskCity and the ability to draw on a map and search within that area. Put those things together with this update and you see a company with little fear.

Will this work? Will it cause a right in the amount of user’s searching? No one knows right now but to me it’s way better to go out fighting then give up and pander to your existing user base with lukewarm products and ideas.

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