One of the aspects of my talk at XTech was the addition of contexts to our search queries and how that will be necessary as we move further into a world where always-on connections are the norm. One of those contexts is personalization and it’s very interesting how much Google seems to be pushing the personalization aspect of their new universal search.

Greg Linden gives a perfect overview of personalization and how it can change results:

But, the best answer for me is not necessarily the best answer for you. Especially in cases where there is ambiguity in intent and multiple possible verticals that might be relevant, the deciding factor could be what I have done in the past, my search and web history.

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search, greg+linden, personalization, searching+the+now, google

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